An honest read on real demand.
Content surfaces the opportunity; stakeholders signal demand appetite.
Advance if demand interest exists — regardless of deal structure.
Every workstream converges at Finance.
Five parallel workstreams pressure-test every dimension of the deal simultaneously.
All outputs converge at Finance into a consolidated business case.
Economics meet strategic judgment.
Consolidated economics meet strategic judgment at the executive decision gate.
Go triggers parallel pre-launch buildout across all operational teams.
Six teams, one launch date, one critical path.
Six teams build in parallel toward an agreed launch date — this is where execution begins.
All workstreams must reach readiness before the Launch gate opens.
A quiet, coordinated activation.
All workstreams converge — content goes live and reaches customers.
Coordinated activation across Product, Marketing, Sales, and Operations.
Perform the way it was sold in the Go room.
Ongoing operational excellence — monitor, measure, and maintain the partnership.
Continuous health checks ensure content and economics perform as modeled.
From idea to live in six stages.
That's how EverPass moves a content opportunity from first signal to sustained performance.
RACI across 12 groups.
Every stakeholder, every workstream, mapped to the pipeline the way the dashboard sees it.
| Stakeholder | Content | Sales/Pricing | Biz/Tech Ops | Mkt/PR | Finance | Product | Rpt/Data | Compliance | Ent. Sell Sys | Executive | Broadcast Ops | Integration Lead |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Melissa Herrington | · | R | · | · | · | · | · | · | · | I | · | · |
| Tim Marangola | · | R | · | · | · | · | · | · | · | I | · | · |
| Nick Clessuras | · | A | C | C | C | · | · | · | · | I | · | I |
| Nick Vakili | · | · | · | · | · | · | · | · | R | I | · | · |
| Ryan Blood | A | R | R | · | C | C | C | R | C | I | C | C |
| Ryan Karstad | · | C | R | · | C | · | C | C | · | I | R | I |
| Trung Luu | · | · | R | · | R | · | C | C | · | I | · | · |
| Noah Fischbach | · | · | R | · | · | A | C | C | · | I | R | · |
| Horacio Prieto | · | · | R | · | · | · | · | · | · | I | R | · |
| Gaston Rabaiotti | · | · | R | · | · | · | · | · | · | I | R | · |
| Tabare Caorsi | · | · | A | · | · | · | · | · | · | I | A | · |
| Mackenzie Matheson | · | C | · | R | C | · | · | · | · | I | · | C |
| Christi DeVed | · | · | · | R | · | · | · | · | · | I | · | · |
| Bryan Icenhower | · | · | · | A | · | · | · | · | · | I | · | · |
| Elizabeth Balch | · | C | C | C | R | · | · | · | · | I | · | · |
| Alex Chan | · | C | C | · | R | · | R | · | · | I | · | · |
| Stephen Tucker | · | A | C | C | A | · | · | · | · | C | · | · |
| Will Ruiz | · | · | C | · | · | · | A | · | · | I | · | · |
| Alex Kaplan | A | I | I | I | I | · | I | I | · | A | · | I |
| Gandall Meyers | · | · | C | · | · | · | · | R | A | I | · | C |
| Claire Doyle | · | · | · | · | · | · | · | R | R | I | · | C |
| Angie Hutcheson | · | · | · | · | · | R | · | A | C | I | · | R |
| Anna Hewitt | · | · | · | C | · | · | · | C | · | I | · | A |
| Suzanne Malmloff-Pawula | · | · | · | C | · | · | · | C | · | I | · | R |
| Kate Frydryk | · | · | · | · | · | R | · | C | C | I | · | R |